Product Updates: Week 12

This week brings refinements across Intelligence, reporting, and integrations. We've expanded source breakdown tracking to show conversion at multiple stages (not just new leads), added custom date ranges for leasing reports, introduced automatic lead import from Showing Smart MLS requests, and fixed a few bugs.

Here's what's new in RentEngine.

Intelligence & Reporting Updates

Source Breakdown

The prospect source pie chart in the Intelligence tab now shows source breakdown for multiple conversion stages, not just new leads.

The problem this solves:

Understanding where leads come from is useful, but understanding which sources actually convert is what drives smarter marketing decisions. You might see that Zillow drives 60% of your lead volume, but if organic website leads convert to completed showings at twice the rate, that changes where you should invest your marketing budget.

What's new:

Now you can view source breakdown for:

• Showing Scheduled

• Showing Complete

• Application Submitted

These insights help you optimize marketing spend, adjust follow-up strategies by source, or identify which syndication channels deliver the best ROI.

Where to find it: Intelligence tab > Scroll down to Prospect Source pie chart > Select the leasing event from the dropdown

New Columns in Properties & Showings Report

We've added useful columns to two Intelligence reports this week.

Multifamily Building Name in Properties Report

The Properties report now includes a multifamily building name column, making it easier to filter and analyze performance by building when you manage multifamily properties.

This is particularly helpful for larger multifamily operators who want to compare performance across buildings, identify which buildings are leasing faster, or analyze showing conversion rates by property type within their portfolio.

Updated At Column in Showings Report

The Showings report now includes an "Updated At" column showing when the showing event was last modified.

This is most useful for cancelled showings. You can see exactly when the cancellation happened, helping you identify patterns in your data. Are showings getting cancelled hours, days, or minutes before the scheduled time?

Understanding cancellation timing helps you:

• Identify prospects who consistently cancel at the last minute

• See if certain properties have higher last-minute cancellation rates

• Adjust reminder strategies based on when cancellations typically occur

• Measure the impact of confirmation messages on reducing cancellations

Custom Date Range for Leasing Reports

You can now set custom date ranges with both a start date and end date when generating leasing reports, going beyond the preset options like "last 7 days" or "last 30 days."

Now you have complete control over the reporting period. You can analyze any historical timeframe: compare Q4 2025 to Q3 2025, pull data for a specific month two quarters ago, or generate reports for exact date ranges that property owners request.

Where to find it: Leasing Reports tab > Generate Report > Date range dropdown > Custom

Optional Prospect Names in Showing Feedback

You can now hide prospect names from showing feedback in PDF owner reports, making them safe to share externally while still showing all the performance data and feedback content.

This is particularly useful when:

• Creating case studies or success stories that include real performance data

• Sharing portfolio performance publicly to attract new owners

• Including leasing data in investor presentations

• Posting example reports in marketing materials

Where to find it: Settings > Company > Owner Report > Select "Hide prospect names from owner reports"

Showing Smart MLS Integration

We now support automatic lead import from Showing Smart, an MLS showing request platform used by some real estate markets to coordinate showings between listing agents and buyer's agents.

How the integration works:

If you have your RentEngine lead forwarding email address configured in ShowingSmart, showing requests from Showing Smart now automatically flow into the Command Center as new leads.

Because these are agent-represented prospects (not direct renters), RentEngine automatically:

Marks them as agents in the Command Center: Uses the agent feature we rolled out in Week 8, so you can immediately identify agent-represented prospects.

Sends your agent-specific scheduling link: Instead of the standard prospect scheduling link, agents receive your agent-configured link with appropriate showing flows and requirements.

Applies agent-appropriate communication settings: Disables auto-follow-ups (agents work on different timelines than direct prospects) and routes escalations to the correct team members based on property assignment.

This eliminates manual work while ensuring MLS showing requests get handled with the right communication strategy from the start.

Setup: Configure your lead forwarding email address in RentEngine. Showing Smart requests will automatically import and be handled appropriately.

Price Drop Compliance Updates

Price drop text messages now include total price (not just monthly rent) for properties in Colorado, Massachusetts, and Connecticut to meet state compliance requirements.

Why this matters:

Colorado, Massachusetts, and Connecticut require total price disclosure in advertising, not just monthly rent. If your monthly rent is $2,000 but total move-in costs (including fees) are $2,100, state law requires you to advertise the $2,100 total price in any promotional messaging.

The system now automatically includes total price for properties in Colorado, Massachusetts, and Connecticut when sending price drop messages.

Bug Fixes

We've resolved several bugs that were impacting daily workflows:

Black Dot for AI Escalations

AI escalations now show a black dot in the Command Center to indicate unresponded messages.

Previously, when the AI escalated a conversation, the prospect would appear in your unanswered messages queue, but wouldn't display the visual black dot indicator that signals "this needs your attention." This made it easy to miss escalations when quickly scanning the Command Center, especially if you had other prospects in various stages of conversation.

Now escalated conversations show the black dot, making them visually consistent with other unresponded messages and easier to spot when triaging your inbox.

Showing Feedback in Excel

We fixed an issue where the CSV download of the Showings report wouldn't display showing feedback when opened in Excel.

The problem was specific to Excel's handling of line breaks in the feedback field—the data was present in the CSV, but Excel wasn't parsing the line breaks correctly, making feedback appear blank or corrupted. The same file worked fine in Google Sheets, which handles line breaks differently.

This has been resolved. Showing feedback now displays correctly when opening the Showings report CSV in Excel, Google Sheets, or other spreadsheet applications.

Mobile Keyboard Coverage

Fixed a bug where enlarged font sizes on mobile would cause the keyboard to cover the showing complete flow.

If you or your team members used accessibility features to increase font size on your phones, the keyboard would cover the buttons needed to mark showings as complete. This meant you couldn't complete the showing workflow without either closing the keyboard (losing your input), changing your phone's display settings temporarily, or switching to desktop.

The interface now properly adjusts when the keyboard appears, regardless of font size settings, ensuring the showing complete flow works correctly for all accessibility configurations.

Questions or feedback? Give us a shout via the Chat!