The All-In-One Leasing Playbook
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Why All 3 Realty switched to RentEngine
Tech stack
CRM / prospect communication
Showings & scheduling
Tenant screening
Lockboxes
Property management software
All 3 Realty measures leasing performance on three metrics: applications per property, days on market, and speed of tenant placement. Every one of those is directly tied to how quickly and consistently prospects move from inquiry to submitted application.
After consolidating into RentEngine, All 3 Realty saw higher application conversion rates, roughly 300 fewer inbound calls per month, and a consistent prospect experience from listing to approval.
“Not only does it do our advertising and our showings, it has AI to do communication. But then it's also doing our applications. It's streamlining three different things into one.”
— Kayla Sharp, Director of Property Management
When a prospect interacts with one platform from listing through to approval, it builds trust and reduces drop-off between stages.
Before RentEngine, All3Realty's team opened 16 windows to start their day. After consolidating, they saw an unexpected benefit in Montgomery where fraud is common: prospects stopped questioning whether the process was legitimate. Same look and feel, and no unfamiliar third-party handoffs.
Turn on RentEngine AI to respond to leads via text and call automatically. AI handles the routine questions and scheduling so your leasing staff can focus on processing applications.
All3 Realty "ripped the bandaid off" and turned on AI across the board. Call volume dropped by approximately 300 per month. Their receptionist alone saw roughly 200 fewer calls. The leasing team is no longer pulled away from application processing to answer basic showing and availability questions.
When your showing system and application portal are the same product, the handoff from a completed showing to rental application has minimal friction. Prospects don't create a new account or learn a new interface. Persistent, stage-based follow-ups guide prospects who showed but haven't applied.
All 3 Realty's application conversion rate has increased since switching. The team attributes this partly to ease of use — prospects are prompted to apply within the same platform they've been using since their first inquiry. Applications flow in faster, which means All 3 Realty can approve qualified tenants sooner under their first-come, first-serve model.
RentEngine's rental application system includes instant income verification through bank account and payroll linking, automated reference checks, and screening reports that return in under two minutes. When everything is submitted, applications can be processed immediately.
Robin Maddox, Resident Experience Specialist, processes the majority of All 3 Realty's applications. When all documents are present, she can review and move on an application the moment it's submitted. OCR automatically flags when required documents are missing or the figures don’t match what was stated, reducing manual follow-up.
All 3 Realty also configures different pre-screening templates by market: higher thresholds in Georgia, adjusted requirements in Montgomery where prospects who don’t know their actual credit scores lead to higher denial rates.
All 3 Realty went from disjointed leasing platforms to one. Fewer calls, higher application conversion, faster processing of rental applications. Owner reports with performance indicators and agent recommendations have also become a retention tool. One “at risk” flag led directly to a property being pulled, improved, and relisted.
Let your agents focus on closing, instead of chasing leads and manually coordinating showings. Give your team the best tools, from lead to approved application.
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