New data on the cost of overpricing, marketing channels, and applicant communication patterns from Apr–Jun 2025.
The Q2 Leasing Data & Trends reports adds a deep dive on pricing — how much overpricing actually costs in lost days — and tracks the rapid rise of property manager websites as a lead source.
Price reductions cost ~10 days of rental income—approximately $650 in lost revenue for a typical property.
Properties priced right from the beginning lease in 20 days, while those needing reductions average 30+ days on market.
20% of leads consider multiple properties with the same property manager, averaging 2.54 properties—a massive cross-selling opportunity.
