A full-year view, new data on showing feedback, and the rise of RentEngine AI.
If you felt like winter leasing was tougher, you weren't imagining it. Lead volume dropped 40% from the summer highs, DOM crossed 31 days, and your team had to work harder to convert every inquiry.
Self-guided showings convert 49% of leads to scheduled showings (vs. 37% for accompanied) and lease 3 days faster. Anything scheduled more than 3 days out has a 50% drop-off.
50% of showing feedback mentions HVAC or temperature. When fewer than 80% of prospects request applications after viewing, check the feedback: it's usually temperature, cleanliness, or appliances.
The Northeast and Midwest are outperforming the Sunbelt. Wisconsin, Ohio, and Missouri lead in lead volume per property as the post-COVID migration snaps back.
