new report
Q1 2026 Leasing Data & Trends Report
New Q1 Leasing Data — 13 May | 1pm EST
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Lead volume up 37% since Q4, self-guided showings are winning and teams using AI save 4 days-on-market.
Median lead volume jumped from 16 to 22 per leased property — the biggest quarter-over-quarter increase we've tracked. Days on market held flat at 32, and conversion rates softened slightly as teams worked through the higher volume.
Lead volume is up, but it moved. Median leads per leased property climbed from 16 to 22. The Midwest is getting more action than ever, while states like Texas, Florida, and Arizona are lagging.
Self-guided showings win on every measure. This quarter, self-guided converted 2X more leads into completed showings and yielded ~25% more submitted applications.
The rental scams have changed. Summer is peak season for rental scammers and we've identified an alarming new variation that is much harder to detect.
