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Q2 Leasing Data Report Coming Soon — Reserve Your Copy
Q2 Leasing Data Report — Reserve Your Copy
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Days on market drops to 28, cross-sold leads convert at 2.5x higher rates, and offshore scammers are cloning real Zillow listings down to the last pixel.
Q2 was the strongest quarter we have tracked: leads are up, conversion rates are up, and days on market fell below 30 for the first time since late 2025. The data also confirms when busy season actually happens — renters start searching in April, not June. Properties priced at true market rent leased in about 20 days; overpriced properties took 40 or more.
Busy season starts earlier than you think. Lead volume clusters from April to June, with inquiries landing 30 to 45 days before a lease is signed.
Single-family homes pulled ahead of every other asset class in demand, while small multifamily struggled with lower lead volume and slower leasing
Cross-selling is the most underused lever in scattered-site leasing. A lead interested in 1 property converts to an application about 4% of the time. Get that same lead interested in 2 to 4 of your nearby listings and their conversion rate climbs toward 15 to 20%.
