The first-ever quarterly leasing report for scattered-site property managers — DOM, lead benchmarks, and industry trends from Jan–Mar 2025.
Our first edition introduces the core metrics we track every quarter: Days on Market, Leasing Conversion Rate, and lead sources — plus a look at the rise of self-guided showings, pet acceptance, and global leasing talent.
58% of leads come in after hours. Most prospects reach out evenings, early mornings, and weekends — before or after your team is available.
The conversion funnel breaks early. Of every 100 leads, only 47.8% schedule a showing. Response time and ease of scheduling are the biggest drivers.
20% of leads consider multiple properties with the same PM. When a lead doesn't convert, they're often still in the market and interested in 2.54 properties on average within the same portfolio.
